For the past three years, I’ve partnered with Virtuous Clothing not only as a sponsored mountain bike athlete but also as a creative collaborator. Beyond representing the brand on the trails, I’ve contributed to its visual identity - producing content, organising photoshoots, and helping bring its message to life through User Generated Content. It’s been a rewarding journey blending my performance, passion, and purpose to support a brand that stands for more than just apparel that I’m stoked to be part of.
New Summer drop shot in Whistler, Canada
Content Creation.
Go ahead and check out my social page where I post all my content.
I’ve been lucky enough to shoot in some amazing places over the years - Canada, Scotland, Wales, and Morzine, France. My love for creating content has only grown through these experiences, each one inspiring the way I capture and share stories on and off the mountain bike.
“Colloborating with brands gives me the chance to share what I love through creative content.”
Scotland Shoot for Winter Selection.
STREETWEAR SHOOT
STREETWEAR SHOOT
Most recently, I led a lifestyle shoot for Virtuous Clothing’s streetwear line, handling everything from shoot concept to execution. I styled and modelled the pieces myself, curating a setting that reflected the brand’s urban edge and clean aesthetic. The result was a set of authentic, versatile visuals that showcased the clothing in a natural, lived-in way, helping the brand connect with its audience beyond the trail.
US AND A!
While visiting my company’s US office in Boulder, I organised a shoot for Hunt Bike Wheels, focusing on their Enduro Wide wheelset. I also used the opportunity to feature Virtuous Clothing’s trail kit, giving them fresh, up-to-date content from a new location. It was a great chance to combine work, riding, and content creation in an incredible setting.
UGC: Brand Modeling for Bleubird
I’ve always been at home shooting in active, outdoor spaces, but stepping into brand modeling has allowed me to bring that physical energy directly to the lens. Having spent years either in front of the lens in my sports or behind the camera setting up shoots for my content or shooting in general , I understand how creating that content works, how products actually perform in the wild and how to make that motion look natural on camera. Shoots like my recent coastal session with Bleu Bird showed me just how seamlessly this translates into modeling.