For the SUB50 campaign, my goal was to create a bold digital presence that felt fast, premium, and impossible to scroll past. I leaned into a rich purple palette to break from the usual cycling industry tones, creating contrast against Hunt’s brand colours and making the visuals instantly pop. Every design decision, from layout to animation, was made to highlight speed and innovation while maintaining a clean, performance-driven aesthetic. The result was a campaign that felt striking and modern, and a product page that held its own in a competitive space.