Designing a custom wheel for Qhubeka ASSOS in collaboration with Hunt Bike Wheels was a standout project in my career, both creatively and culturally. The challenge was to merge two distinct brand identities into one bold visual statement that would hold its own in the high-pressure, high-visibility environment of the Tour de France. From early sketches to final production, the goal was to create something iconic and instantly recognisable within the peloton. I focused on clean, striking graphics that balanced Qhubeka’s purpose-driven mission with Hunt’s high-performance ethos. The final result wasn’t just a technical component, it was a moving canvas, seen by millions, that told a story of purpose, speed, and unity on one of the biggest stages in cycling.